Not Your Traditional Labor Union
Over the last 30 years, many unions have experienced a drop in membership due to a shift in the labor market. New technologies have altered production and allowed companies to outsource or eliminate manufacturing jobs, while new jobs are created in the service sector. This shift has required traditional labor unions to embrace these changes and adjust their strategies to capture new work and maintain clout in an evolving labor market.
The entertainment industry is experiencing a shift as well. Many productions are being outsourced (also called “runaway production”). Over the past decade advancements in technologies have opened a floodgate of new forms of entertainment delivered over new electronic devices. Cell phones, iPods and the Internet hold more promise for actors with developing careers today than the traditional media around which our contracts were born. SAG members, from celebrities to the rank and file, are performing for a wide variety of mediums on all types of screens.
Opportunity Abounds
Opportunity abounds. But, this boom in new technologies has also given rise to many non-union productions bolstered by industry claims that new media is not covered by SAG contracts. Rest assured that whatever the screen, big or small, SAG contracts are there to protect the interests of professional actors.
Union power is collective power; if a union controls only a small percentage of the workforce, that union cannot be strong. It is each member’s right and responsibility make sure that their work is union-covered, for every performance, in every medium, on every screen.
When a non-union workforce is created, unions lose their clout within the industry. With an activated and educated membership acting in solidarity, SAG members can increase the amount of union-covered work in areas such as new media, Spanish language, and commercials.